Conference: $1395 (Save $200, Register by 7/25/11 for $1195)

Tuesday, 8:30 am-5:00 pm & Wednesday 8:30 am-12 Noon, August 16-17, 2011

Optional Half-Day Utility Only Consortium: FREE (with conference registration)

A pre-conference half-day round table meeting dedicated to information sharing, experiences and discussions for and by utilities in Social Media.

Monday, August 15, 1-5pm

OVERVIEW

Social media adop­tion is grow­ing faster than antic­i­pated. It is becom­ing the new de facto way of stay­ing in touch with per­sonal con­tacts, and increas­ingly, to net­work with pro­fes­sional con­tacts. Is your utility an active player? Those that are using it have already begun to realize the growing power of today’s social media sites—from Facebook and LinkedIn to YouTube and Twitter—and are using these new channels to communicate with targeted audiences in meaningful ways. Register now to meet your industry peers. Learn what they are doing, how they are doing it, results and their lessons learned. Don’t be left behind! Engage in this conversation now! Previous Conferences have featured the following speakers:

Whether your goal is to increase communication opportunities with your customers, market programs, or improve customer service, Social Media has quickly become a necessity for utilities. By offering business a means to engage in a conversation and generate communication with customers, Social Media gives utilities the power to radically improve customer service, human resources and other business processes. Join us at this conference specifically designed for utilities to learn how.

Register now for Conferences Connect’s 5^th Social Media for Utilities conference to learn from fellow utilities on what it is, how to measure it, and how to use it effectively to market, communicate and serve your customers.

Join us for the only one-and-a-half day conference on the market of its kind that offers utility case study presentations and discussion on how to use Social Media while protecting your brand.

WHO SHOULD ATTEND?

Conferences Connect’s 5^th Conference on Social Media for Utilities was specifically researched and developed for Vice Presidents, Directors, Managers, Supervisors and Specialists from Utilities involved in:

We know that travel budgets are tight, if existent at all. As corporate use of Social Media sites has spread widely in the last two years, utilities are finding innovative ways to communicate, serve and market to customers with popular sites. Pay for your trip with important take-aways you’ll learn by attending this targeted conference. Previous conference topics featured case studies on how:

PAST ATTENDEES RAVED…

“Just the right content at just the right time. A goldmine for our utility!”

– M.G., San Antonio Water System

“I’ve been to a lot of conferences in my industry, but Conferences Connect created a unique niche for utilities that made the content matter.” – D.K., Avista Corp.

“Nice to be with other utility professionals who are navigating the same issues.”

– V.M., Southern California Edison

“This was my first Conferences Connect event. I was very pleased with the entire experience! Speakers, topics, staff, networking. Awesome. I’ll definitely be back again.” – J.J., ICF

“Great information and networking opportunity.” – S.K., NV Energy

“Social Media are not going to fade away. Your customers will talk about you whether or not you have a seat at the table, so engage them and make a personal connection. This type of conference is important for developing the skills you need to interact in this new arena.” – B.P., E.ON US

“Thanks for all the great presentations.” – A.T., NV Energy

“This conference covered areas of social media that I didn’t know existed.”

– G.P., Union Gas Ltd.

“It was an excellent experience.” – M.K.P, Infosys

“Great job! Great food! Great networking! Great use of time!”

– J.C., Snohomish County PUD

UTILITY SOCIAL MEDIA CONSORTIUM

Monday, August 15, 1:00pm-5:00pm

CONFERENCE SESSIONS

Tuesday, Aug. 16, 8:30am-5:00pm, and Wednesday, Aug. 17, 8:30am-12:00pm

State of Utility Social Media

The utility industry has come a long way in social media over the last 18 months, but where are we actually?  E Source just completed an in-depth national social media survey covering more than 50 utilities in both the US & Canada, which in this session we pick apart and analyze to understand who is doing what, why, and where utilities are headed in 2010 - 11.  This session sets the stage for the detailed social media case studies to follow by taking a high-level snapshot of some of the top social media utility programs in the world today and what is unique about their situations and approaches.  Will utilities show up in the next “Socialnomics” video?  At this rate, we just might.

Matthew Burks, Senior Product Manager, Mass-Market Services, E Source

Matthew Burks draws on his background working with utilities, government agencies,  nonprofits, and the private sector to manage the E SOURCE Residential Market Service and the E SOURCE Utility Communicators Service. He has multi-channel energy and environmental strategic marketing, communications, outreach, and product development experience, with specialization in social marketing and behavior change, residential and business energy segmentation, digital social media/Web 2.0, market research analysis, and education program development and implementation. 

DO YOU PROVIDE SOCIAL MEDIA SOLUTIONS?

Join us in showcasing your products and services to senior-level decision makers. Conferences Connect’s 5^th Social Media for Utilities event offers you an excellent opportunity to maximize your 2011 marketing dollars through these sponsorship opportunities:

·   Reception Sponsor

To confirm your sponsorship and exhibit opportunities, please contact Ashley Baptiste at (610) 325-4830 or via email at ashley@conferencesconnect.com .

CONFERENCE LOCATION:

The conference and workshops are being held at the Hyatt Fisherman’s Wharf

 555 North Point Street, San Francisco, CA 94133, for the nights of August 14-17, 2011. Room rates are $199 for single and double occupancy. Please call (415) 563-1234 for reservations and mention “Conferences Connect” to get the group rate. Make your reservations prior to July 25, 2011. We cannot guarantee rooms will be available at the conference rate after that date. For more information, please visit:

 http://fishermanswharf.hyatt.com/hyatt/hotels/index.jsp?null 

San Francisco is one of the world’s most exciting cities! With excellent site-seeing, phenomenal restaurants, historical sites, great art and cultural attractions, San Francisco ranks as a perfect destination for your Summer Vacation! Come early, stay late, and learn more about how to plan your visit: www.onlyinsanfrancisco.com 

Interested to Speak? Interested to Sponsor? Contact:

Ashley Baptiste, CEO, Conferences Connect